With everything happening at fingertips in this digital age, hotels too can surprise and delight their guest by offering everything right on their phones. But how? They can do this through mobile apps. Yes. They can build hotel apps with all the necessary features to make sure their guests will have a great stay. With features like maps, directions, WiFi, how-to-videos, recommendations for best tourist spots, restaurants, menu and opening hours, spa and other services available at the property, hotel owners can leverage the technology to boost their hotel occupancy significantly.
In this technologically-driven world, having a mobile strategy is vital for your future business success. With mobile app solutions, hotel owners can increase hotel occupancy by 18%. So, if you want to invite more guests at your hotel, now is the time to approach a professional mobile app development company that specializes in building robust and fully-functional on-demand hospitality or guest mobile apps at an affordable price rate. Thinking about how you can benefit from mobile apps? Here are some of the ways by which you can increase hotel occupancy using a mobile application. How to Increase Hotel Occupancy Using Mobile Apps 1. Ensure Hassle-free Booking and Check-in/Check-out Process Having a good first impression of your hotel is a crucial aspect of your business’s future success. When a traveler downloads your mobile app, he or she can make bookings easily. Moreover, travelers generally prefer easy check-ins after a long tiresome journey. With a super-fast check-in process, you can create a positive impression of your hotel. Furthermore, with a smooth checkout process, you make the entire stay of your guests comfortable and achieve excellent customer experience. With a fully-functional business mobile application, the hotel employees will no longer have to depend on the availability of staff at the workplace. Moreover, guests can easily check-in and check-out when they desire. You can also integrate your hotel door locks, PMS, and other third-party systems with your mobile application to level up the guest experience. 2. Attract and Retain Customers with Superior Guest Experience It is observed that over half of the total hotel revenue is generated from repeat guests or loyal guests. It is always difficult to attract new customers than retaining the old ones. Excellent customer service not only fetches you positive compliments but also establishes customer loyalty. Once a guest checks-in to your hotel, you can use your hotel app to send relevant notifications concerning their comfort and persuading them to explore food ordering and other room service facilities. A mobile app can serve as a handy tool for your guests throughout their stay where they can use it to book appointments, choose upgrades, and make purchases. With mobile apps, your guests don’t have to call the hotel staff for ant piece of information. 3. Enhanced Communication Can Boost Hotel Occupancy A mobile app facilitates hotel staff to prioritize and proactively respond to guest inquiries. Even if your guests are out of your sight, a hotel app can keep you connected with them always. You can send push notifications or alerts regarding any special offers, discounts, updates, upcoming events or simply delight them with personalized offers. This way you can encourage your guests to book with your hotel again and generate revenue. A mobile app can be a great communication medium even if your guests are miles apart. Moreover, by offering excellent customer service to your guests, you can always remain in their good books. So whenever they are in town, they will love to make a hotel booking with you again. 4. Establish Customer Trust and Double Up Your Hotel Revenue through Loyalty Reward Points By integrating a guest loyalty program, you can offer an impeccable experience using a hotel app. You can enable your guest to collect points with every action they take on your app. These actions may include room service taken, meal ordered, product purchased, direct bookings, long stays, and many more that can help them earn good points. These loyalty reward points can be redeemed into discount offers whenever a customer wishes to use them. Furthermore, you can also have a separate section in your app for customer feedback and ratings so your guests can leave a review of any service they liked or disliked at your hotel. 5. Provide Your Guests with Relevant Information to Build Long-term Relationships A hotel app can serve as a great medium to share important information and updates about your hotel with your guests. For example, if you’re planning to expand your business to a new city, or partnering with a reputed brand, you can easily share the good news with your customers using the mobile app itself. Your app can also act as a travel guide for your guests who are new to the place. Travelers love to explore the famous attractions in the city they visit. So you can provide them with an interactive map or itinerary based on their preferences or interests. For instance, you can provide recommendations for the best tourist spots, clubs, restaurants, cafes, spa, and other personalized suggestions. Sharing valuable information in any form – text, images, videos, etc. is crucial for every hotel owner as it gives a clear picture of your services, safety and hygiene practices which makes your customers feel comforted and valued, and stay with you for a long time. Consider Approaching a Professional Mobile App Development Company When it comes to building a robust, feature-rich, and secure mobile app, it is always wise to approach a trusted mobile app development company. A well-established mobile app development company has years of experience in the industry and work on a diverse range of projects for cross-industry clientele. You may consider investing in their mobile development services to create hotel apps that will help you manage room bookings, loyalty reward points, dining reservations, payments, bills management, and the overall guest experience. A professional mobile app development company can provide tailored product strategy, design, and mobile app development services to provide you with an incredible hotel app experience. Final Words In the hospitality industry, good customer service is the topmost priority and a seamless guest experience can make your guests feel special and valued. In this digitally-driven world where people are addicted to social and on-demand mobile apps like Uber, Instagram, WhatsApp, Zomato, and so on, you can also give them what comforts them – a fully-functional, feature-rich and secure hotel mobile app. There are still very few hotels that are offering hotel experiences on a mobile platform. So, why wait? Invest in trustable mobile app development services, create a robust hotel app, and gain a competitive edge in the market.
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AuthorMobi India leverages the mobile technology in alignment with the business goals. We follow a complete iterative approach from the conception of idea to launch of the mobile app followed by its maintenance and support. Archives
September 2022
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