The m-commerce revolution has made mobile applications a necessity for e-commerce sellers these days. As a result, more and more of them are investing in mobile apps to reap the benefits of mobile selling. At the same time, things are not as rosy as they seem to be. The app store is already cramped for space, with countless apps vying for user attention. It is a challenge to be visible in such a huge crowd, let alone being viral. However, daunting as it may appear, making your mobile application viral is not an impossible task. Before discussing the strategy, it is crucial to understand the concept of virality. Virality-All About Making Your Apps Outstanding You may have hired the top Mobile App Development Company in India or abroad, but it may be of no use unless you get enough users to download it. Virality is what drives the users to check out your app and actually install it on their mobiles. It is not only about how your launch and market the application but also about what all it incorporates. Here are the elements that it needs to have to go viral:
Marketing Strategies To Make Your App Go Viral Besides focusing on the app quality, you have to give adequate attention to its marketing too. Here are some marketing strategies that will drive virality of your mobile application: App Store Optimization (ASO) App store optimization is as crucial as android app development as it ensures that your app attains high ranking on the app store. The higher rank it gets, the more is its visibility and the better are the chances of the app going viral. Therefore, ASO is the key post-launch marketing strategy that must be applied for getting maximum downloads. Encouraging Social Sharing Social media has emerged as the best platform to promote your app. Whether you opt for iOS or android mobile app development, you must have social media buttons to enable users to share it effortlessly. Social sharing should be seamless across all devices. The more exposure the app avails, the higher are the chances of users downloading it. Enticing With Incentives Another effective technique to make your app go viral is to offer incentives and rewards to those who invite friends and share it. Find out ways to make the users happy and excited about popularising the application. These could include special discounts, free upgrades, free themes, and more. Rewards not only bring in more downloads but also encourage user retention, another significant parameter of app virality. Monitoring User Behaviour In addition to applying relevant marketing strategies, it is important to track and analyze the user behaviour. This gives a fair idea of the downloads, abandonment, and uninstalls. The information can be used to study the reasons that could be responsible and you can work on rectifying the issues such as improving the UX. Similarly, user analytics can be helpful in identifying their preferences and delivering personalized content to drive app popularity. Having a viral app is going to make all the difference for your business. It is something that can take you far ahead in the race and give you a competitive edge over the others. Therefore, having a high-performance app along with a smart viral marketing strategy is the best thing that can be done to boost your business application.
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AuthorMobi India leverages the mobile technology in alignment with the business goals. We follow a complete iterative approach from the conception of idea to launch of the mobile app followed by its maintenance and support. Archives
September 2022
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